The Power of AI in Creating StoryBrand Content: A ChatGPT Demonstration

Explore the potential of ChatGPT in creating StoryBrand content using the SB7 framework and its implications on the future of copywriting and marketing.

Mitch Meador


Founder & Top Nerd


April 14, 2023


As a copywriter and StoryBrand Certified Guide, I'll admit this AI stuff is both interesting and uncomfortable. Discover the power of artificial intelligence in creating StoryBrand content with ChatGPT, a revolutionary AI language model that understands the StoryBrand Framework well. Join me as I explore the capabilities of ChatGPT and whether it signals the end of traditional copywriting.

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Using ChatGPT to Identify Recognized Brands

To begin the demonstration, I use ChatGPT to generate a list of the most recognized brands globally, as well as the most iconic logos in the United States. The AI model provides examples like Nike, Visa, and Harley Davidson, setting the stage for the next step of creating StoryBrand marketing filters. These are brands that understand how to use storytelling to connect with customers.

How to Create StoryBrand Roadmaps with ChatGPT

  1. Select a brand: Choose a company from the list of recognized brands and logos.

The first step involves selecting one of the recognized brands, like Nike or Visa, to apply the StoryBrand framework.

  1. Input a prompt: Ask ChatGPT to create a StoryBrand roadmap using the SB7 framework.

Craft a specific AI prompt asking for a StoryBrand roadmap for the selected company, leveraging the seven-step framework.

  1. Review and refine: Adjust the generated content to ensure it aligns with the brand's message.

While AI-generated content may be impressive, it's essential to review and refine it to ensure the message aligns with the brand's identity.

The StoryBrand Framework

The Impact of AI on Copywriting and Marketing

Although artificial intelligence, specifically ChatGPT, has shown immense promise in creating effective StoryBrand content, it's essential to acknowledge that it doesn't completely replace human creativity and expertise. ChatGPT's capabilities in generating content based on the SB7 framework can prove to be a valuable asset for copywriters and marketers. However, the human touch is still required to review, refine, and ensure the generated content aligns with a brand's identity, message, and target audience. The nuances and understanding of human emotions and culture that professionals bring to the table cannot be entirely replicated by AI models, at least not yet.

As we move forward, the future of copywriting and marketing will likely involve a synergistic blend of human and AI-generated content, maximizing the strengths of both parties. By leveraging AI tools like ChatGPT, copywriters and marketers can streamline their content creation process, saving time and resources. AI-generated content can serve as a foundation, providing structure, and initial ideas that professionals can further build upon, enhancing it with their creativity and expertise. This approach allows for a more efficient content creation process while ensuring the final output is engaging, relevant, and effective in achieving its purpose.

In conclusion, the integration of AI in copywriting and marketing opens up exciting possibilities for the industry. By harnessing the power of tools like ChatGPT and combining it with human creativity, the resulting content can be more innovative and impactful than ever before. This partnership between AI and humans will not only redefine the way we approach content creation but also help brands to better connect with their audiences, drive conversions, and ultimately achieve their marketing goals. Embracing this future, where AI serves as an extension of human capabilities, will undoubtedly usher in a new era of growth and success for businesses and professionals alike.


The use of ChatGPT in creating StoryBrand content showcases the potential of AI in marketing and copywriting. While it may not replace humans, it offers a glimpse into the future, where AI and human creativity will work hand in hand to create compelling content.

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