The Ultimate Guide to StoryBrand: 20 Frequently Asked Questions

20 frequently asked questions about StoryBrand to help you understand and implement this framework in your marketing strategy.

Mitch Meador


Founder & Top Nerd


April 5, 2023

StoryBrand, a powerful marketing framework created by Donald Miller, has become increasingly popular among businesses and organizations of all sizes. By harnessing the power of storytelling, StoryBrand helps clarify your message and engage your customers more effectively. In this ultimate guide, we answer 20 frequently asked questions about StoryBrand to help you understand and implement this framework in your marketing strategy.

1. What is StoryBrand?

StoryBrand is a marketing framework that helps businesses communicate their value proposition more effectively through the power of storytelling. It consists of seven elements that guide businesses in creating a compelling narrative that resonates with their target audience.

2. How does the StoryBrand framework work?

The StoryBrand framework is built around seven elements:

  1. A character (your customer)
  2. A problem
  3. A guide (your business)
  4. A plan
  5. A call to action
  6. Avoiding failure
  7. Achieving success

By applying these elements to your marketing materials, you can create a clear and engaging story that captures your audience's attention and drives them to action.

3. Why should I use StoryBrand for my business?

Implementing StoryBrand in your marketing strategy can lead to increased customer engagement, higher conversion rates, and ultimately, more sales. By simplifying and clarifying your message, you make it easier for customers to understand the value you offer, thus improving the overall effectiveness of your marketing efforts.

4. How can I implement StoryBrand in my business?

To implement StoryBrand, follow the seven steps of the framework and apply them to your marketing materials, website, social media, and any other customer touchpoints. You can also work with a StoryBrand Certified Guide to ensure your messaging aligns with the principles of the framework.

5. Can I use StoryBrand for my industry?

Yes, StoryBrand can be applied to any industry or business size. Its principles are universal and can be tailored to fit the specific needs of your business.

6. What is a StoryBrand Certified Guide?

A StoryBrand Certified Guide is a marketing professional who has been trained in the StoryBrand framework. They can help you implement the StoryBrand principles in your marketing strategy, ensuring that your campaigns are more effective and engaging.

7. How do I find a StoryBrand Certified Guide?

To find a StoryBrand Certified Guide, visit the official StoryBrand website and browse through their directory of guides.

8. What is the cost of hiring a StoryBrand Certified Guide?

The cost of hiring a StoryBrand Certified Guide varies depending on the scope of your project and the specific services you require. Request quotes from multiple guides to find the best fit for your budget.

9. Are there any books or resources to learn more about StoryBrand?

Donald Miller's book, "Building a StoryBrand," is a great resource to start with. Additionally, the official StoryBrand website offers a wealth of resources, including a podcast, online courses, and blog articles.

10. Can I use StoryBrand for my non-profit organization?

Absolutely! StoryBrand can be effectively applied to non-profit organizations, helping them clarify their message and better engage with donors, volunteers, and the community.

11. What is the StoryBrand Online Course?

The StoryBrand Online Course is a self-paced, digital course that teaches you how to implement the StoryBrand framework in your marketing strategy. It includes video lessons, worksheets, and examples to help you apply the principles to your business.

12. How much does the StoryBrand Online Course cost?

Pricing for the StoryBrand Online Course can be found on the official StoryBrand website. The live virtual event typically costs $1000, but be sure to check for any promotions or discounts that may be available at the time of purchase. There is also a VIP experience that costs extra but comes with some enticing offers.

You can get a free trial of Business Made Simple University on me and get access to on demand courses, including a StoryBrand course taught by Donald Miller and Dr. JJ Peterson.

13. Can I get certified in StoryBrand?

Yes, you can become a StoryBrand Certified Guide by attending a StoryBrand workshop and completing the certification process.

14. How long does it take to complete the StoryBrand Online Course?

The StoryBrand Online Course can typically be completed in a few weeks, depending on your schedule and the time you dedicate to the lessons.

15. What is the StoryBrand podcast?

The StoryBrand podcast, hosted by Donald Miller, is now called the Business Made Simple Podcast and it covers Leadership, Sales, Marketing, Execution, Management, Personal Productivity and more.

The Marketing Made Simple Podcast is hosted by Dr. JJ Peterson and covers a wide range of topics related to marketing, storytelling, and business growth. It features interviews with experts and provides actionable tips for implementing the StoryBrand framework in your marketing strategy.

16. Can I use StoryBrand for personal branding?

Yes, the StoryBrand principles can be applied to personal branding as well. It can help you create a clear and compelling narrative that resonates with your target audience, whether you're a freelancer, consultant, or job seeker.

17. How do I create a StoryBrand BrandScript?

A StoryBrand BrandScript is a tool that helps you map out your story using the StoryBrand framework. You can create a BrandScript by following the seven steps of the framework and filling in the corresponding information for your business. Templates and resources are available on the StoryBrand website to guide you through the process.

18. Is StoryBrand suitable for B2B companies?

Yes, StoryBrand is suitable for B2B companies as well as B2C businesses. The storytelling approach can be effective in communicating your value proposition and engaging with your target audience, regardless of your industry or customer base.

19. Can I use StoryBrand for email marketing?

Absolutely! StoryBrand can be applied to email marketing campaigns by incorporating the seven elements of the framework into your email copy. This can help improve open rates, click-through rates, and overall engagement with your subscribers.

20. What are some examples of companies that have successfully implemented StoryBrand?

Numerous companies across various industries have successfully implemented StoryBrand, including financial services, healthcare, software, non-profits, and more. You can find case studies and testimonials on the StoryBrand website to see how other businesses have benefited from the framework. You can check out our StoryBrand Website Examples page to see just a few of the companies we've helped with StoryBrand.

In conclusion, StoryBrand offers a powerful approach to marketing that can help businesses of all sizes and industries communicate their value proposition more effectively. By understanding and implementing the principles of the StoryBrand framework, you can create compelling narratives that resonate with your audience and drive them to action.

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