WordPress is everywhere and there are reasons for that. But, is it really the right platform for your website?
There are a LOT of website platforms out there. There's Wix, Squarespace, WordPress, Google Websites, and the list goes on and on...
But, there is one platform that just doesn't get a lot of talk and I can't figure it out; Webflow. I have been building websites with Webflow for 5 years and haven't looked back.
I've used WordPress. I've used Squarespace. I haven't used any others, so I can't talk to them. Squarespace is not a professional grade platform, so I won't go there. But, don't get me wrong, Squarespace is excellent for small business and the right solution for many companies. I've referred people to it multiple times in 2019.
WordPress is the platform of choice for most web designers doing work for SMBs, so let's peel back the layers, shall we?
WordPress is open source software you can use to create a beautiful website, blog, or app. Beautiful designs, powerful features, and the freedom to build anything you want. WordPress is both free and priceless at the same time.
- Open source, so the platform itself is free.
- Thousands of templates to choose from.
- There's a plugin for everything, minimizing the need for development.
- Easy to transfer sites between designers because everyone knows WordPress.
- Platform is free, but you'll still have to pay for a template, plugins, hosting, etc.
- Security is notoriously bad. How much do you trust your designer?
- Stacking plugins results in bloated code and longer load times.
- Originally a blog platform, WordPress sites are limited in design. (I think they all look the same.)
- Issue resolution can take time because of the Open Source platform.
- Cluttered dashboard UI with many rarely used options.
- Visual design tools are very basic without a plugin, and even then rarely give true layout control.
- Need to pay for a plugin to meet SEO best practices.
Webflow gives you complete control over your business website design, along with a simple editing interface that makes updating and adding new content as easy as editing a Google Doc. Plus, Webflow integrates seamlessly with the tools you need to keep business running smoothly.
- Build custom sites, carts, and checkout experiences without template restrictions.
- Create 100% custom interactions and animations based on user interactions, page load, page scroll, and much more.
- Enjoy on-page content editing, a minimal dashboard UI, and intuitive visual design tools founded on web standards.
- Publish fast and live, right from the editor screen.
- Easy blogging and content management.
- Fully customizable SEO settings, with dynamic options for CMS content.
- Great security: SSL, backups, and security monitoring.
- Powerful built-in hosting on Amazon Web Services.
- Regularly updating the platform to include new features.
- Great customer service and video resources for learning.
- eCommerce functionality is still in it infancy. Needs a lot of features to compete with plugins like WooCommerce.
- Template library is small. Only about 200 templates and some of them are pretty old.
- If you want to work with another designer, you'll have to make sure they're familiar with Webflow.
- Hosting outside of Webflow negates some of the great features like fast publishing.
I'm in love with Webflow, that is not secret. But, if you just Google "webflow vs wordpress" you'll find that I am not alone.
Webflow is the way web design should be in 2019. I have a feeling more website designers will figure this out too.