Connect With Your People

This process is more than just creating, distributing, and sharing content. It’s about capturing the essence of your business, highlighting your unique strengths, and communicating them in a way that resonates with your specific audience.

Email Marketing

Email marketing is a powerful tool for building and nurturing customer relationships. It's a direct, personalized approach that keeps customers informed, engaged, and connected to your brand.

Isn't email marketing dead?

No! In fact, it continues to be one of the most effective strategies for reaching and engaging target audiences. Technological advancements have also enabled better segmentation, automation, and personalization. High usage of smartphones means emails are accessed more frequently, increasing the potential for engagement.

A woman checking her email

Search Engine Marketing (SEO)

A regularly updated blog can work wonders for your local service business. It helps establish your authority in the industry, keeps your audience engaged and informed, and significantly boosts your SEO, helping you rank higher on search engines.

The key to successful content marketing is quality and visibility. BrandNerd crafts high-quality, SEO-optimized pillar content that ranks higher on search engines, ensuring your business gets the attention it deserves.

A woman wearing glasses and writing at a desk.

Video & Podcasting

Video content is a highly engaging medium that helps illustrate your services effectively. It captures audience attention, improves understanding of your services, and strongly drives customer action.

Up your game with a video podcast! Podcasts have become popular in recent years and can be valuable to your content marketing strategy. They offer a unique way to reach your audience, drive engagement, and position your brand as an industry leader.

At BrandNerd, we're all-in on video podcasting as the best medium for creating long-form content. If you're local to us in Marietta, PA, you can even stop by our Podcast Studio.

Mitch Meador talking into a microphone on the BrandNerd Podcast.

Content Marketing FAQs

What is content marketing?

Content marketing involves creating, distributing and sharing valuable content to attract and engage a targeted audience, with the ultimate goal of driving profitable customer action.

Why does my local service business need content marketing?

Content marketing helps improve online visibility, enhances customer engagement and trust, and drives business growth by increasing customer conversions. Brands that make content a priority often see a huge return on investment.

What is pillar content?

Pillar content is a comprehensive, in-depth piece of content on a specific topic that can be broken down into many subtopics. It serves as the foundation of your content strategy.

How does email marketing benefit my business?

Email marketing offers a direct and personalized way to communicate with your customers. It helps keep them informed, enhances customer relationships, and drives customer retention and conversions.

What are the benefits of video content?

Video content is engaging and easily digestible, helping to illustrate your services effectively. It captures the audience's attention, improves understanding, and encourages customer action.

How does a podcast benefit my business?

Podcasts offer a unique way to reach and engage with your audience. They help position your brand as an industry leader and drive audience engagement. Check out this clip from our podcast to learn more.

What is the importance of social media marketing?

Social media marketing is a powerful tool to reach, engage, and interact with your audience. It enhances your online visibility and encourages customer interaction. We view social media as the result of content marketing, not the start. Many companies get this confused and go straight to posting on social without much thought to their content marketing strategy.

How does search engine optimization (SEO) help my local service business?

SEO helps your business rank higher on search engines, increasing online visibility, website traffic, and customer interaction.

How does Blogging help my business?

Regularly updated blogs can establish your authority in the industry, keep your audience informed, and significantly boost your SEO.

How do I get started with content marketing with BrandNerd?

Book a Call to get started! You'll be able to schedule a time to talk about your challenges and goals. Then, we'll send you a proposal for you to review and approve.


Embracing a brand mentality will transform your business!
A young man with glasses napping on a couch.A young man playing a computer keyboard like a guitar while two business people stand in amazement.
to feels like a superpower
You rely on a few key customers.
You're in demand with the right customers.
Your brand is an afterthought.
Your brand is a sales-generating machine.
Your margins are too thin.
You're able to charge what you're worth.