StoryBrand certified guide in lancaster, pa

Hi, I'm Mitch Meador. I've spent the past half-decade mastering the StoryBrand Framework and turning companies' confusion into clarity.

My agency, BrandNerd, is headquartered in Lancaster, Pennsylvania, but we work with small to medium-sized businesses across the country and the English-speaking world. From New Zealand to the Britain, we've done it all. We were using Zoom before it was cool. 🤓

StoryBrand Certified Guide since April 2018. Back then, there were less than 100 of us in the Guide community. Now it is measured in the thousands, a testimony to the growing impact of StoryBrand in the past six years.

Becoming a storybrand guide

It's the podcast that started it all for me. (RIP)

I worked as the Marketing Director for a company with international reach only six years ago. I promoted high-end products nationwide and consulted with 80 dealers in their regional marketing campaigns. With my education and experience, I was confident in my marketing knowledge.

Then, in March 2016, I heard a podcast that changed everything. It was called "Building a StoryBrand with Donald Miller". (It eventually changed to "Business Made Simple with Donald Miller.")

I was immediately hooked. The first season was seven episodes, each corresponding to a part of the StoryBrand Framework. They talked about concepts I knew, but they were talking about them in a way that was so clear and tight that it was melting my mind. I spent a lot of time presenting marketing concepts to non-marketing people, and this felt like I was gaining a superpower.

They talked about concepts I knew, but in a way that was so clear it was melting my mind.

After making minor changes to marketing, training, and sales messages, I saw heads nod and eyes light up in a way I'd not seen before. The StoryBrand Framework was a game-changer. I was becoming a raving fan.

Over the next two years, I absorbed everything StoryBrand had to offer. In 2017, I started my own marketing agency, BrandNerd, and StoryBrand was part of everything we did. Two years (to the month) after hearing the first episode of Building a StoryBrand, I traveled to Nashville to learn at the feet of the master, Donald Miller, and become a StoryBrand Certified Guide.

In the last three years, BrandNerd has helped dozens of companies tell a more effective story—a story with their customers in the hero role—and it has consistently boosted sales. BrandNerd has grown into a nearly full-service agency, offering website design, copywriting, sales funnels, search engine marketing, and a slate of other creative and strategic services.

Back when I was a Marketing Director, people thought of me as an expert, and to some extent, I was. But now, as a StoryBrand certified guide, it’s a different kind of expertise. I am equipped with a framework that is proven time and time again to help my clients win, and that feels amazing.

So, what problem can I help you solve? A new website? An email campaign? Rank higher on Google? Or maybe you need some guidance as you figure out what problems you help your customers solve.

Let’s talk about that story. Book a call today to talk about your project.


From Donald Miller...

What is storybrand?

The StoryBrand Framework is revolutionary because it teaches you to stop playing the hero in the story, and instead, invite customers INTO a story.

Building A StoryBrand by Donald Miller

Thousands of companies have made millions of dollars using the Story Brand Framework and marketing system. But, how can you know if you are doing it right? The answer is to attend a workshop or hire one of our facilitators.

We know how hard it is to communicate clearly and have helped hundreds of large and small businesses clarify their messaging. When you clarify your message, your website starts working for you, your team members are converted into a sales force, and your customers speak a viral message that spreads.

StoryBrand Workshop is taught by Donald Miller. Don has studied stories for decades and, as such, is versatile in a language human beings have been speaking for centuries. Combined, his seven books have spent more than a year on the NYT Bestsellers list. He's consulted with hundreds of companies to help them clarify their messaging.

Don isn't a professor in an ivory tower. The StoryBrand framework was created to help him filter the messaging for his own company, and the process resulted in him doubling revenue and profits for three consecutive years. Since then, he's consulted with dozens of billion-dollar brands and hundreds of small businesses.

StoryBrand will help you create compelling messaging that stands out.

The human brain is drawn to CLARITY and away from confusion. If customers are confused about what you offer, they'll look past you for somebody who can say it clearly. Once you clarify your message, your company will begin to grow. Companies that clarify their messaging win in the marketplace.

StoryBrand Website Examples

I've compiled a nice list of StoryBrand Certified Guide-approved website examples.

It must resonate with people because it is highly ranked on Google for the keyword "StoryBrand Website Examples."



This isn't high school. You're allowed to get the nerds to do your homework now.

Step 1: Clarify your message.

We work with you to formulate a laser-focused message that resonates with the people you want to work with.

Step 2: Get right-fit customers.

We'll help you fine-tune your marketing and sales strategy to attract and close ideal clients.

Step 3: Grow your business.

Running a company is much less stressful when you have a steady stream of new business.

This is the way.


Whether you work with us or not, this checklist is the right place to start. There's something (probably a lot of somethings) in this 11-page guide that will make you money.

Where do your brand assets currently stand? Find out.

Where should you focus your time and energy? Find out.

Looking for some D.I.Y. tactics? This is the way.

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