StoryBrand Website Examples

At BrandNerd, we help you clarify your message with StoryBrand. Then, we build you a powerful website that is beautiful on any screen size.

‚ÄćHi there! I'm Mitch Meador.

I'm in my seventh year as a StoryBrand Certified Guide.

If you're a StoryBrand nerd like myself, you know that the key to a successful website is making your customer the hero of the story and positioning your brand as the guide. Another great book on website design is "Don't Make Me Think" by Steve Krug, which stresses the importance of intuitive and user-friendly web design.

Anyways, thanks for checking us out and here are some of my favorite examples:

Storybrand website examples

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Donald Miller talks about mitch

Mitch Meador, Top Nerd at BrandNerd, is going on six years as a StoryBrand Certified Guide.

5 keys to a great StoryBrand Website

A StoryBrand website is designed to clearly communicate a brand's message and engage customers by telling a compelling story. Donald Miller’s StoryBrand framework, outlined in his book "Building a StoryBrand," emphasizes the importance of clarity and structure in a website's design.

Let's explore some of the best practices for creating effective StoryBrand websites.

1. Clear Hero Statement

What it is: A hero statement is the first thing visitors see when they land on your website. It communicates what your business offers and how it benefits the customer. This should be prominently displayed on your homepage.

Why it works: In "Building a StoryBrand," Donald Miller emphasizes the need for clarity. A clear hero statement reduces confusion and immediately engages visitors by addressing their needs.

Consider the opening crawl of Star Wars: "A long time ago in a galaxy far, far away..." This immediately sets the scene and context for the audience, much like a hero statement sets the context for a website visitor.

Real Example: "Helping entrepreneurs find peace and productivity."

2. Identifying the Problem

What it is: Identifying and empathizing with the customer's problem is crucial. It shows that you understand their struggles and are equipped to help. Clearly outline your target audience's problems and position your service as the solution.

Why it works: Miller explains that you build a connection by identifying the customer's problem. This emotional engagement is key to driving conversions.

In The Matrix, Neo is searching for the truth about the Matrix, which is his problem. The story engages us by presenting this central issue early on.

Real Example: "Struggling to get your child to sleep? Our proven methods can help."

3. Guide with a Plan

What it is: The plan section of a StoryBrand website shows visitors how they can achieve their desired outcome with your help. It should be simple and straightforward.

Why it works: This step builds trust and reassures visitors that they are making the right choice. Miller notes that a clear plan eliminates uncertainty and promotes action.

Example in Pop Culture: In The Lord of the Rings, Gandalf guides Frodo with a clear plan to destroy the One Ring. This plan gives Frodo (and the audience) a clear path to follow.

Real Example:

How We Get You Ready for Swimsuit Season

Step 1: Schedule a no-pressure training consult.

Step 2: Get your personalized fitness plan.

Step 3: Your coach helps you every week until you hit your goal.

4. Call to Action (CTA)

What it is: A CTA prompts visitors to take the next step, whether it's contacting you, signing up for a newsletter, or making a purchase. Place clear CTAs throughout your website so people know what to do next.

Why it works: Effective CTAs are clear and compelling, encouraging users to engage further with your business. Miller stresses the importance of having clear and prominent CTAs throughout your site.

In video games like The Legend of Zelda, players are constantly given clear prompts on what to do next, keeping them engaged and moving forward in the game.

Real Examples:

  • "Schedule a Call"
  • "Download Our Free Guide"
  • "Get Started Today"

5. Visual Communication

What it is: Visual elements such as images and videos should complement the text and make the website more engaging.

Why it works: Steve Krug, in "Don't Make Me Think," highlights the importance of visual clarity in making a website user-friendly. Visuals help in breaking down complex information and keeping the audience engaged.

‚ÄćThe Marvel Cinematic Universe (MCU) is a great example of visual storytelling. It uses stunning visuals and special effects to complement its stories, making the experience more immersive and engaging.

In the same way, you should use high-quality images and videos that directly support your message.

Real Examples: Before-and-after images, product demonstrations, or customer testimonials.

Hello. I'm Mitch.

I'm a marketing and branding expert.

Six years ago, I worked as a Marketing Director for another company. I was underpaid and my work was underappreciated.

I started BrandNerd as a side hustle doing copywriting and web development. A year later I discovered some frameworks for getting right-fit customers who would actually pay what I was worth, so I left my job and went full-time.

Now I help other companies using the same frameworks.

If you're feeling stuck and like you've yet to tap into the full potential of your expertise, let's talk. Book a Strategy Call!

BrandNerd helps you...

Sound good.

Your words matter. Why? Because people don’t buy the best services, they buy the ones that compel them to do so.

Messaging & Copywriting
Brand Strategy
StoryBrand Consulting

Look good.

Bring great attention to your brand with the design elements. We make sure you aren't losing any jobs by looking unprofessional.

Logo & Identity Design
Graphic Design
Photo & Video Editing

Turn browsers into buyers.

A good website is central to any modern sales or marketing campaign. It's probably your most important brand asset.

Website Design
Website Development
SEO & Reputation Management

StoryBrand Certified Since 2018

StoryBrand is one of the most trusted names in marketing. At BrandNerd, we've helped hundreds of business leaders like you clarify their message and the results are incredible.

how this works

This isn't high school. You're allowed to have the nerds do your homework now.


Get your words right.

This is essential. People don't buy products until they read or hear words that persuade them.


Build a brand engine.

This year, we'll help dozens of experts and expertise companies launch high-converting marketing systems.


Make more money.

You're no longer a best-kept secret. Instead, people find you and are excited to work with you.

This is the way.


Whether you work with us or not, this checklist is the right place to start. There's something (probably a lot of somethings) in this 11-page guide that will make you money.

Where do your brand assets currently stand? Find out.

Where should you focus your time and energy? Find out.

Looking for some D.I.Y. tactics? This is the way.

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